Soccer fever, due to the European Championship

The major sponsors are preparing to the European Football Championship. It is a priority for them to familiarize their products with the fans. The electronics device manufacturers will present new models, the food companies are re- packaging their drinks and food products in a unique style. For example, Sharp has created the largest LCD TV in Europe, Adidas prepares with smartshoes​​, but other manufacturers also preparing for the European Championship and the Olympics with novelties as well.

The official sponsors of the European Championship are Adidas, Canon, Calsberg, Castrol, CocaCola, Continental, Kia, Hyundai, McDonald's and Sharp. The Coca-Cola and Calsberg are trying to collect new customers with new packagings making the game more enjoyable. But there are sponsors that timed the appearance of its specific product during this period, such as Sharp, that has created the largest LCD TV of Europe. (penzcentrum.hu)