Kifli always pays attention to consumer expectations

By: Trademagazin editor Date: 2021. 03. 29. 11:30

Sensing consumer trends, Kifli.hu will transform its egg supply from the end of March, which no longer includes products laid by caged hens: only deep-littered, free-range and organic eggs can be found on the virtual shelves.

“Consumer needs and buying trends are constantly monitored by Kifli, and the result of this process is our quality and environmentally conscious offering, which is complemented by attention to animal welfare.” Makkay János, the managing director of Kilfi.hu, explained this pioneering step.