Kifli has doubled the number of reduced-price products to support people with special dietary needs

In mid-September, Kifli.hu reduced the prices of more than fifty exempt products to the price level of their counterparts with traditional ingredients. Now the prices of 77 gluten-, lactose- and added sugar-free foods and plant-based drinks have been reduced to a level unique to the market. The company keeps the prices until the last day of the year and offers a full satisfaction guarantee for the products. In practice, this means that the customer can credit himself for the price of the product he was not satisfied with in the form of redeemable credit.

The campaign is based on the fact that Kifli does not consider it fair that customers who consume special foods – either because of food sensitivities or by their own decision – have to pay more than customers who buy traditional foods.