Kifli.hu also achieved outstanding results in the slowing market

By: Trademagazin Date: 2022. 09. 22. 13:17

Based on the first half-year report of GKID, the entire online daily consumer goods market increased by 13.3 percent compared to the same period of the previous year, and Kifli.hu closed at around 40 percent. Despite the slowing market, Kifli.hu grew six times faster than the online market measured without it during the period under review. In terms of growth, domestic online retail had the weakest first half-year performance since 2016 – wrote the analysis company GKID in its recent mid-year Online Retail Flash Report, which Kifli.hu sent to Forbes.hu.

They spend the most at Kifli

In the first calendar semester between 2018 and 2021, online retail turnover increased year by year, last year it showed a 31.4 percent increase compared to the previous year. In contrast, the period between January and June this year shows only a 14.5 percent increase with its gross turnover of HUF 570 billion. Based on the first half-year report of GKID, the entire online FMCG market (daily consumer goods) increased by 13.3 percent compared to the same period of the previous year, and Kifli closed around 40 percent. Numerically, Kifli grew six times faster than the online market measured without it during the period under review.

The online market for daily consumer goods began to grow enormously in 2020 during the covid epidemic, and this momentum continued into 2021. In the first half of 2022, the uncertainty caused by the war, the increase in the currency exchange rate, the record inflation and the interruption of the supply chains will cause the market to weaken.

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