Kifli also delivers on the 24th, most customers shop during the holiday week

45% of Kifli’s customers start preparing for the holidays already in November, another 13% before November. A third of the respondents start their shopping from the beginning of December, i.e. around the time of Santa Claus, so nearly 90% of the respondents start their shopping weeks before the holidays. Kifli also thinks about the 2 percent who like to shop at the last minute, so there will be delivery until 2 p.m. even on Christmas Day. The company is preparing for the exceptionally high demand typical of the holiday week with a 40 percent increased capacity and longer opening hours.