Lidl triples plant-based range to meet surging demand
Lidl GB is expanding its plant-based offerings, more than tripling its range. The move comes in response to a 12% increase in demand over the past year.
The retailer’s new Vemondo! Plant Based range will appear in stores from this month and will feature 28 new items to meet the growing appetite for plant-based alternatives.
Lidl has committed to offering market-leading prices for its plant-based products to make sustainable food choices more accessible to shoppers. The retailer has also become the first in the UK to set specific and ambitious plant-based sales targets, supporting the transition to more sustainable diets.
“We’re investing heavily in British farming to ensure that our suppliers are set up for future growth whilst standing behind the planetary health diet,” said Richard Bourns, Lidl GB’s chief commercial officer.
“We’re becoming the first UK retailer to set specific plant-based protein targets, with a commitment to breaking down key barriers that currently exist, ensuring that more customers can afford to make healthy and sustainable choices.”
The expanded Vemondo! Plant Based range will include a variety of plant-based alternatives, including burgers, sausages, mince and nuggets. The range will be introduced in selected stores with a national rollout in January.
Grocery Gazette
Related news
Heinz unveils zero-sugar and salt ketchup
Heinz has unveiled its latest product, ‘Heinz Tomato Ketchup Zero’,…
Read more >Aldi seeks 1,000 store staff in major recruitment drive
Aldi has launched a major recruitment drive to support its…
Read more >Aldi targets 20 new store locations across the UK
Aldi has unveiled an updated list of priority locations across…
Read more >Related news
Pernod Ricard launches restructuring plan as spirits sales slide
Pernod Ricard is streamlining its business by grouping brands into…
Read more >Trigo aims to combat shoplifting with AI and computer vision
Israeli provider of scanless store technologies Trigo is launching a…
Read more >NIVEA® Luminous630® Skin Glow Serum 30 ml
The innovative formula promises a uniform complexion, fewer dark spots…
Read more >