Lidl triples plant-based range to meet surging demand

By: Trademagazin editor Date: 2024. 10. 21. 09:00

Lidl GB is expanding its plant-based offerings, more than tripling its range. The move comes in response to a 12% increase in demand over the past year.

The retailer’s new Vemondo! Plant Based range will appear in stores from this month and will feature 28 new items to meet the growing appetite for plant-based alternatives.

Lidl has committed to offering market-leading prices for its plant-based products to make sustainable food choices more accessible to shoppers. The retailer has also become the first in the UK to set specific and ambitious plant-based sales targets, supporting the transition to more sustainable diets.

“We’re investing heavily in British farming to ensure that our suppliers are set up for future growth whilst standing behind the planetary health diet,” said Richard Bourns, Lidl GB’s chief commercial officer.

“We’re becoming the first UK retailer to set specific plant-based protein targets, with a commitment to breaking down key barriers that currently exist, ensuring that more customers can afford to make healthy and sustainable choices.”

The expanded Vemondo! Plant Based range will include a variety of plant-based alternatives, including burgers, sausages, mince and nuggets. The range will be introduced in selected stores with a national rollout in January.

Grocery Gazette