Beyond the screen: how AI is shaping the next chapter of the TV industry

A new dimension of immersion

Larger screens offer a cinematic experience and immerse users in the action with stunning clarity. TV viewers also often consider practical considerations to balance size, brightness and minimalist elegance. Imagine an ultra-thin bezel that lets images blend into your living room, opening a unique window to the world. With customizable design elements, you can adapt your TV to suit your living space – whether you mount it on the wall for a clean gallery display or place it on a stand for ideal viewing angles.

An invisible assistant for entertainment

Artificial intelligence works behind the scenes to transform your TV into a personalized entertainment center. It can recognize your habits and environment and recommend settings based on them. According to the survey, more and more people are looking for AI features: more than 38 percent of respondents buying in the premium category[2] like to use voice commands[3] or intelligent picture and sound optimization.[4] How does this work in practice? Simply set it up through the SmartThings system to fine-tune the brightness, sound, and even the smart lighting in your home to create the perfect atmosphere.

This is more than convenience – it’s technology that can anticipate user needs. Smart home integration can also allow your TV to communicate with thermostats, security cameras, or lighting systems, making it a central control unit for your home. As AI evolves, it will learn more about your routines and make predictive suggestions as a trusted companion.

Vivid, immersive visuals with the latest display innovations

As technology advances, the quality of displays continues to improve. Quantum Dot (QD) technology displays content with vivid, lifelike colors and deep contrast. QD displays powered by nanocrystals deliver a fuller color gamut and higher brightness, allowing users to experience scenes in stunning detail. Whether it’s the dramatic landscapes of a nature film or the fast-paced action of a sporting event, QD technology brings details to life with breathtaking precision.

Samsung’s proprietary Micro RGB technology takes precision to the next level with individually controllable red, green and blue Micro LEDs. Each LED is smaller than 100 micrometers and is arranged in an ultra-fine pattern behind the panel. Micro RGB technology enables exceptional color accuracy and a wide BT.2020 color spectrum, certified by the German VDE Institute. By emitting light individually for each pixel, the display eliminates backlight bleed, resulting in a great contrast ratio with stunning blacks and exceptional detail. This development enables a truly unique user experience with uniquely sharp and realistic scenes.

Simplicity meets excellence

The televisions of the future can create experiences that adapt to our lives, so that large-scale cinematic visuals can be displayed on large screens without compromising practical functions. AI simplifies operation and turns control and device settings into everyday interactions. Displays can transform every scene into a work of art with unparalleled clarity and unique colors using QD and Micro RGB technologies. And a TV can be more than just a screen. For example, guided meditations or even fitness programs with health functions can become available, so that our television can become the center of a conscious lifestyle.