Morrisons partners with Kellogg’s to offer free breakfast clubs

From 15 July to 4 August, the supermarket is offering families a free bowl of Kellogg’s branded cereal, such as Corn Flakes, Rice Krispies, or Coco Pops, and a portion of fresh fruit.

The new initiative will be active in all of the grocery retailer’s 397 cafés as Morrisons urges shoppers to enjoy a “‘Kellogg’s breakfast’ on us”.

Morrison’s new scheme comes as part of its ongoing attempt to support families during the summer holidays – when many term-time subsidised breakfast clubs are unavailable.

Morrisons added: “It’s our way of helping ease the financial pressures and ensuring everyone gets a nutritious start to their day.”

It comes as Morrisons has updated its cafés offering – most recently by collaborating with Heinz, with the ‘Ask For Henry’ initiative, offering customers a free meal of a jacket potato topped with Heinz Cheesy Beanz.

Alongside these new initiatives, it is understood the retailer is continuing to offer its Kids Eat Free initiative, which is available every day for children aged under 16 in Morrisons cafés nationwide.

Grocery Gazette