Morrisons partners with Kellogg’s to offer free breakfast clubs
Morrisons has launched free breakfast clubs in its cafés across the UK in partnership with Kellogg’s.
From 15 July to 4 August, the supermarket is offering families a free bowl of Kellogg’s branded cereal, such as Corn Flakes, Rice Krispies, or Coco Pops, and a portion of fresh fruit.
The new initiative will be active in all of the grocery retailer’s 397 cafés as Morrisons urges shoppers to enjoy a “‘Kellogg’s breakfast’ on us”.
Morrison’s new scheme comes as part of its ongoing attempt to support families during the summer holidays – when many term-time subsidised breakfast clubs are unavailable.
Morrisons added: “It’s our way of helping ease the financial pressures and ensuring everyone gets a nutritious start to their day.”
It comes as Morrisons has updated its cafés offering – most recently by collaborating with Heinz, with the ‘Ask For Henry’ initiative, offering customers a free meal of a jacket potato topped with Heinz Cheesy Beanz.
Alongside these new initiatives, it is understood the retailer is continuing to offer its Kids Eat Free initiative, which is available every day for children aged under 16 in Morrisons cafés nationwide.
Grocery Gazette
Related news
Competition concerns: UK watchdog launches investigation into Carlsberg-Britvic deal
The UK’s Competition and Markets Authority (CMA) has begun a…
Read more >Britvic invests GBP 25m to upgrade its UK distribution centre
Britvic has invested GBP 25m in the development of its…
Read more >Lidl triples plant-based range to meet surging demand
Lidl GB is expanding its plant-based offerings, more than tripling…
Read more >Related news
Black Friday: GVH warns of the importance of conscious shopping before the sale season
Although the official Black Friday will only take place on…
Read more >MOHU spoke up about the DRS limit
As of October 26, the MOHU reduced the amount available…
Read more >NGM: 1.5 million guests rested in our country in September, the performance of tourism continued to increase
Based on the data of the Central Statistical Office (KSH)…
Read more >