Kellogg’s banishes artificial colors from its cereals

By: Trademagazin Date: 2025. 08. 25. 11:36

Consumers of the popular Kellogg’s cereal will soon face a significant change. WK Kellogg Company has pledged to completely remove artificial food coloring from its products by the end of 2027, according to a joint statement from the company and the Texas Attorney General’s Office, which is being discussed by vg.hu.

The decision is the result of consumer and regulatory pressure: American health authorities have been pushing harder than ever to eliminate synthetic, petroleum-based colorings from the food industry. Texas Attorney General Ken Paxton told AP News that Kellogg has assured his office in a legally binding agreement that the controversial FD&C colorings will disappear from all of its products by the end of 2027 at the latest.

The company will transform the cereals used in school meals so that they do not contain artificial colorings by the 2026-27 school year. According to Kellogg’s website, 85 percent of its products are now made without such additives, and Red No. 3 has been discontinued for years.

Competitors are following suit

Kellogg’s is not alone in making the decision: General Mills, Kraft Heinz, Nestlé and Smuckers have also announced plans to eliminate artificial colors. The difference is that Kellogg was the first major manufacturer to make a legally binding commitment.