Kellogg bought Russian’s biggest breakfast cereal maker

United Bakers’ products, marketed primarily under the Yantar and Lyubyatovo brands, are very popular, and the company said it had a market share of 90 percent.

The deal gives Kellogg its first plants in Russia — a total of six scattered across the country — as well as a large sales and distribution network.

Kellogg is coming to the right place at the right time because Russian consumers have just started shifting en masse toward light-and-fast meals for breakfast.

With the buy, Kellogg will make considerable savings on import tax, which had increased prices for its products, the company could leverage the synergy and economics of scale accruing from the deal to emerge as the single largest player in Russia.