The Kellogg purchased a chips brand for 2.7 billion USD

The Kellogg Co. announced that the company will pay 2.7 billion USD for the Pringles potato chips brand to the Procter & Gamble Co..

Kellogg estimates that the deal except for the one-off costs will increase the company’s per share profit in 2012 from 8 to 10 cents.

The Diamond Foods Inc., was also also competing for the brand, but their offer did not reach the level expected by Procter – writes tozsdeforum.hu.