Christmas tree shopping is also going digital: demand for online ordering is growing rapidly

In the past two years, hundreds of Christmas tree orders have been received on the platform, and the users’ favorite so far is clearly the spruce, which can be easily ordered at home this year as well. The service is particularly helpful for those who have difficulty getting around or simply want to make holiday preparations from home, comfortably.

Nordmann fever and online boom: this is how Hungarians are buying Christmas trees this year

“Online ordering means convenience, security and time savings, customers know exactly what kind of tree they will receive and when. Joining Wolt was a natural step, a modern digital channel was built in addition to traditional sales. Based on trends, the demand for online ordering is constantly growing, it is particularly strong in Budapest, and in the countryside, traffic increases as the holiday approaches. Spruce remains popular, but Nordmann fir, which withstands heat well and retains its needles for a long time, is becoming an increasingly popular choice. Customers have become more aware: they plan, are informed, and are looking for comfort, quality and reliability”

“At Wolt, we are constantly working to make everyday life easier, especially during the holiday season, when everyone is already particularly busy. With Christmas tree home delivery, we also want to provide real help to those who have difficulty getting around or simply want to save time for themselves and their families. At Wolt, every fourth order we make is not a hot meal and our customers use our services extremely widely, whether it is for dinner, planned large purchases, a last-minute gift or even an urgently needed accessory, such as a phone charger. We want to provide a service that makes everything from holiday shopping to everyday tasks available, with just a few clicks,” said Tímea Trestyánszki, Sales Director of Wolt Hungary.