New Coca-Cola Creations appeal to K-Pop fans

By: Trademagazin Date: 2024. 02. 21. 11:06

Coca-Cola today unveiled Coca-Cola Creations’ latest beverage, Coca-Cola K-Wave Zero, which offers limited-edition flavors and experiences for K-Pop fans. The new Creations focuses on the growing popularity and audience of the K-Pop genre and the growing popularity of Korean culture in Europe.

K-Pop is now not only at the top of the European music charts, but also at leading festivals: Coca-Cola K-Wave Zero combines the refreshing taste of Coca-Cola with this explosively fruity K-Pop magic. Coca-Cola K-Wave Zero showcases the overwhelming enthusiasm for K-Pop artists, while also offering fans an exciting opportunity to connect with K-Pop artists in new and unexpected ways in both the digital and physical worlds.

Coca-Cola K-Wave Zero is “Open to wonder!” within the platform, it shows a universe full of vibrant energies where K-Pop fans and stars can express their passion for the genre together: by opening a can of Coca-Cola K-Wave Zero, they can relive the excitement they felt when K-Pop they became fans.