JYSK opens its 102nd Hungarian store in Törökszentmiklós

The 2024/25 financial year was more successful than ever for JYSK: the company achieved sales of HUF 89,011 million with a 16 percent increase in Hungary, while the number of its customers increased by nearly 10 percent and online traffic increased by 16.4 percent. For JYSK, expansion is not only a strategic goal, but also the basis of its operations: with new store openings, it provides more and more customers in our country with the experience of Scandinavian coziness at competitive prices. The current opening is particularly symbolic, as the company celebrates its 20th anniversary in Hungary this year. In addition to the openings, older stores are also continuously renewed in line with JYSK’s sustainability and efficiency concept.

“This year we celebrate the 20th anniversary of JYSK’s existence in Hungary, and it is a great pleasure that we can make this anniversary memorable with another store opening. The opening of the 102nd store also proves that we are constantly developing and making our products available to more and more customers. We believe that the opening of the new store will create value not only for the city, but also for the entire region,” –

said Sándor Szimeiszter, JYSK’s Country Director for Hungary, Austria and Greece, regarding the store opening.

Environmentally conscious aspects prevail in the new JYSK in stores

Sustainability and energy efficiency are the primary considerations when designing new JYSK stores and renovating existing ones. As part of the 3.0 store concept, a lighting system is used that can be switched in three separate stages, thus reducing energy consumption by at least 25 percent. Efficiency is further increased by switching to full LED lighting and installing motion detection systems.

The concept covers not only energy consumption, but also the interior design and furnishings of the stores. Three showrooms in the Törökszentmiklós store help customers navigate the furniture more easily. In addition, there is a separate mattress studio where you can try out the products, while JYSK employees are available to provide expert advice.

JYSK Otthont Teremtünk Program: the company also helps two local organizations

Through the Otthont Teremtünk program, JYSK is not only present in local communities with its stores, but also actively contributes to making the everyday lives of those in need more comfortable and homely. In connection with the opening of the Törökszentmiklós store, the company is supporting not just one, but two local organizations with high-value shopping vouchers.

In the public vote held on the Sharity online platform, the public could choose from five local civil society organizations. The winner was the Kikelet Foundation, who intend to use the product donation of HUF 500,000 to enrich their development rooms and nursery with new furniture. Thanks to the new equipment, they can create a friendlier, more inspiring environment for children, families and colleagues who do their daily work.

In addition to the main prize, JYSK will also present a special prize of HUF 250,000 to the Törökszentmiklós Kindergarten Association. The donation will directly make the everyday life of kindergartens more beautiful and comfortable: the support will be used to buy new furniture and home textiles for the interiors of the institutions. According to the Association, JYSK’s contribution not only makes the environment friendlier, but also has a positive impact on the everyday well-being of children.

The department store chain is also offering visitors a gift on the opening day of the new store, November 19, in addition to the promotions. On the opening day, the first 500 customers – who make purchases worth at least HUF 10,000 – will receive a 70×80 cm Billerbeck large pillow, and every customer will receive a huge JYSK shopping bag as a gift.