The Yugoslavia three
In the five countries of the former Yugoslavia Milka, Coca-Cola and Vegeta are the strongest brands. These FMCG brands do exceptionally well but it must also be mentioned that Serbian brands have been gaining ground lately and Jana has returned to the top 10 after a long period of absence. In addition to the top three these brands have made it to the top 25: Cedevita, Smoki, Argeta, Orbit, Kokta, Nivea, Jana, Nescafe, Fanta, Jaffa Cakes, Plazma, Paloma, Lenor, Pepsi, Gilette, Nutella, Airwaves, Colgate, Dukat, Snickers, Ariel, TicTac.
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