Digital communication is the future

Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held a presentation about changes in media consumption habits and the effects of digitalisation. Consumers are no longer choosing a media, they are looking for content. Media is becoming increasingly fragmented and specialised. On-demand, active media consumers have appeared.