The loyalty program reveals our customer habits

The club card loyalty program is already operating for 15 years in Western Europe. It was introduced to Hungary in August this year. After a few months, several hundred thousand customers use the collection cards. The first quarter cycle has been completed the chain began to send the purchase vouchers, that qualify for benefits.

In the Western countries, the big supermarket chains are monitoring the purchasing habits of the customers. The electronic or printed brochures, other promotional materials and adverts are being made adapted to the buying habits using direct marketing tools. As a result, the costumer may feel, that those products are discounted that the customer used to buy. This system has arrived to Hungary – reports Penzcentrum.hu.