24 Hungarian manufacturers presented themselves at the 25th event of the Hungarian Food Business Program in Prague

By: Trademagazin Date: 2025. 06. 09. 11:57

The Hungarian Food Business Program’s jubilee 25th business meeting took place with a record number of participants, this time hosted by the capital of the Czech Republic, Prague. The aim of the bilateral event was to strengthen the positions of Hungarian food and beverage manufacturers in foreign markets – especially in innovative, health-conscious and sustainable product categories. Representatives of 24 domestic companies and around 60 Czech importers, distributors and HoReCa players participated in the forum, including the Rohlik Group, one of the leading online food chains in the Czech Republic – writes Agrárszektor.

The Czech market in the crosshairs

Hungary and the Czech Republic have a long-standing food trade relationship. Due to EU membership and geographical and logistical proximity, the Czech market is an obvious target for Hungarian exporters – in this spirit, the Agricultural Marketing Center (AMC) organized the first export development forum specifically focusing on the Czech market.

In the first half of the two-day event, Hungarian manufacturers were able to listen to market knowledge presentations, while on the second day they were able to present their products to Czech buyers, supermarket chains, distributors and catering partners in direct B2B meetings.

Hungarian companies presented a competitive portfolio

The product range presented well reflected the strengths of the Hungarian food industry: in addition to premium wines, foie gras and truffle specialties, products based on sustainability and health awareness also played an important role. Visitors were able to encounter gluten-free baked goods, cold-pressed oils, and domestically produced rice-based foods – categories that target the needs of conscious consumer groups.

Hungarian Food Business Program 25th time

The current event in Prague was not only a milestone due to the outstanding participation rate: it was also the 25th stage of the Hungarian Food Business Program, which clearly demonstrates AMC’s long-term commitment to supporting the Hungarian agri-food industry in the export market. The program aims to provide a stable platform for Hungarian companies to enter foreign markets and to strengthen the presence of “Made in Hungary” products in the Central European region.