„Finding everything in a single store”

When consumers are asked about their most important considerations in choosing a store to visit, most of them put the assortment of good quality fresh products in first place, according to the Shopping Monitor survey of Nielsen. However, their behaviour is quite different, with finding everything in a single store being the primary consideration for the majority. Our tables shows the order of declared and derived priorities. Note: Declared priorities score from 1 to 5, while derived priorities are coefficients calculated on the basis of In-Store Brand Value Index and the particular factors of specific stores.