Women appreciate if brands address them

Frito-Lay (Lays crisps) and Harley-Davidson are among those brands that most successfully attracted and kept female consumers in the USA last year – reported NBCUniversal. Frito-Lay collected the highest number of ‘likes’ on Facebook in one day: their 1.5 million fans were the result of a special FarmVille activity. Harley-Davidson developed a website especially for women.