Hypermarkets and smaller self-service stores are the most popular

When it comes to various factors connected to shop-choice, there is no significant change in Hungary as compared to the previous years.

The major issues in focus are quality, freshness and favourable prices, moreover most people opt for an outlet with a wide range of choice – Gfk Hungária's Shopping Monitor 2010/2011 survey announced.

Special offers and promotions still play an important role in the popularity of HUngarian outlets. Hungarians tend to spend most of their money at hypermarkets and smaller self-service stores.