Seaweed Set To Be The Superfood Of 2021, According To Waitrose

Waitrose & Partners has declared seaweed the must-have ingredient of 2021, with sales of the product up 23% last year when compared to 2019 and 71% higher when compared to 2018.

Customers are also looking for inspiration on Waitrose.com, with searches for ‘seaweed’ up 141% compared last year and searches for ‘crispy seaweed’ up 18%, possibly linked to an uptake in home cooking due to the implementation of lockdowns.

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