Henkel Hungary also set out the pink ribbon this year

The movement named “Pink October” has been aiming to support the fight against breast cancer and breast cancer research for many years. Every year, this pink-covered month is about raising awareness of the fight against breast cancer and the importance of a healthy lifestyle and regular screening.

Breast cancer is one of the most common female cancers. In our country, an average of approximately 9,500 new cases are diagnosed each year, most of which can be cured with complete success in the early detection phase. That is why emphasizing education and prevention in this area is extremely important.

As a responsible large company, Henkel Hungary strengthens its social role at several points, and since its Consumer Brands portfolio mostly targets the female audience, it is therefore committed to drawing attention to a serious disease affecting women. The company has set its banner to participate in the fight against breast cancer in 2023, and after last year’s results, the Pink October campaign will be implemented this year as well.