Henkel and three of its brands are among Hungary’s leading Superbrands

The Superbrands award has been presented annually in Hungary since 2004 and is considered one of the most prestigious brand recognitions. Within the framework of the Superbrands Program, an independent panel of experts selects outstanding brands based on a complex, data-based evaluation system that demonstrates excellence in several aspects: market presence, consumer trust, innovation, brand building and social responsibility. The award is a guarantee of quality and reliability for consumers, while for brands it is recognition and motivation for continuous development.

Not only product brands, but also companies can benefit from the Superbrands award: Henkel Hungary has won the Business Superbrands award every year since 2008, which rewards outstanding business performance and corporate branding.

“We are very proud that our company earns the Business Superbrands award year after year, and that our iconic product brands, such as Persil, Perwoll and Somat, are holders of the Superbrands title recognized by consumers and the industry again and again. This confirmation is not only a joy, but also a confirmation that it is worth following the path of quality, value-creating innovation and committed social responsibility”

– said Dr. Ágnes Fábián, Managing Director of Henkel Hungary.