HELL does not change the recipe not even for 400 Million HUF

HELL does not change the caffeine content of its drinks despite the new regulations came into effect on the first of January, even though the company could save about 400 million HUF tax with the changes.

If the company would reduce caffeine content below 15 mg from the current level of 32 mg, the company’s products would be qualified as soft drinks not energy drinks.

However, HELL prefers to undertake the additional burden resulting from the public health product fee, rather than to change the recipe, in order to ensure a consistently high quality and taking the demands of consumers into account. (mmonline.hu)