Zséda filmed with Hélia-D

By: Trademagazin Date: 2025. 07. 09. 11:35

Girlfriends, laughter, a summer afternoon – Zséda presents herself from a side she has never seen before: this time she not only showed her voice, but also her loved ones and closest friends. The singer filmed a commercial for Helia-D’s new product, the Cell Concept pigment-fading sunscreen, with her mother and close friends – and the end result is touching, fresh and infinitely honest at the same time.

“We wanted to show honest, simple, cheerful life situations – moments that make a summer memorable and beautiful”

– says Zséda. –

“And also how naturally Helia-D has been present in our lives for decades. My grandmother and mother also used Helia-D. This natural ease and family atmosphere was born this way, with my loved ones.”

The commercial is directed by Eszter Csepeli, with whom Zséda previously worked on the video clip for Fantom. This time, the focus was not on love, but on the lovable beauty of everyday life, a world of women in which self-identity, care and inner beauty are in focus.

“I think it is very important for women to support and lift each other up, so that there is a supportive female community that you can always count on. I am very proud to be surrounded by friends and colleagues with whom I can share my dreams – and they share theirs with me”

– says Zséda.

The video is not only spectacular, but also conveys an important message: skin care is an important part of self-care, the basis of which is sun protection. Cell Concept sunscreen protects the skin from harmful UVA and UVB radiation and fades existing pigment spots, while its pleasant, light texture makes it a part of your daily facial care routine.

“Since I have very fair skin, sun protection has been essential for me for as long as I can remember,” says the singer. – “I always use sunscreen, not just in the summer, not just on the beach. I used to be afraid of sunburn, but now I know that sunbathing without sun protection is largely responsible for the development of wrinkles and pigment spots.”

The commercial is like getting a glimpse into Zséda’s real life. “When we were arranging flowers with my mom or having a macaron party with our friends, I forgot that the camera was rolling” – laughs Zséda. – “I could have stayed in it for hours in each scene. Except for the minutes by the pool – on the day of the April shoot, it was barely 15 degrees, when I had to smile in a swimsuit. But I still had sunscreen on!”

The video is also available on Helia-D’s social media and online channels, and has already received a lot of positive feedback. It’s no coincidence – these few minutes contain an entire summer, and perhaps a little of every woman’s desire: to be self-identified, free, and connected.