Heineken Acquires Syabar Brewing Company
The portfolio consists of the national mainstream beer brand Bobrov, which holds the number two position in the market and the recently introduced premium brand Syabar.
Heineken will acquire Syabar's Cypriot parent company from a
consortium led by Detroit Investments Limited (Cyprus) and from the
International Finance Corporation, an affiliate of the World Bank. The
acquisition price is not disclosed.
The Syabar Brewing Company has been operational since
October 2005 following the reconstruction of a state owned brewery, employs 280
staff and is located in Bobruysk, 140 km South-East of Minsk. In 2007 it is
estimated that sales volume will be 600,000 hectolitres, compared to 370,000
hectolitres in 2006. Technical production capacity is 1.1 million hectolitres
with the possibility to extend to 2.1 million hectolitres.
The Belarus beer market is showing double-digit growth.
Annual consumption is currently estimated at almost 4.5 million hectolitres.
Current estimated per capita consumption is 45 litres.
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