Aldi launches ‘Buy British’ section online

By: Trademagazin editor Date: 2024. 02. 02. 09:17

Aldi has launched a new ‘Best of British’ section on its website to encourage shoppers to buy more groceries made in the UK.

The dedicated webpage includes a wide selection of groceries such as meat, dairy and everyday essentials. It follows in the footsteps of Morrisons, which became the first UK retailer to offer a dedicated “Buy British” section last year.

Aldi claimed it is the current market leader in sales of British fruit and veg as it reported 80% of its total sales last year came from UK suppliers.

The discounter’s UK managing director Julie Ashfield said: “Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with.

Aldi spent an additional £1.3 billion with British suppliers in 2023, the company recently reported.

Retail Gazette