Domestic FMCG market turndown in Q4 in 2008 and in the first two months of 2009

Daily consumer-products value has rosen faster than inflation, yet in October when worldwide economic crisis had been announced, the market fell back with 3.7 percent – a survey called Commercial Analysis, summarizing commercial trends of 2008 by GfK Hu

 As soon as households have learned about the crisis, they have cut back their spendings instead of switching to less expensive products. Supermarkets have achieved the greatest growth within all commercial channels in 2008, until in October the market has seen a 3.7 percent decrease. In quarter 4, there seems to be still no significant switch to the direction of less expensive products: consumers preferred to buy less rather than buy cheaper.  In the first two months of 2009, results have been 2 percent less than in January and February 2008.