The domestic firms are more credible than their foreign competitors

It is becoming less and less trust in the companies, The competition factor role of credibility increased. The results of B & P Braun & Partners Reputation this year's survey also demonstrate the appreciation of the importance of credibility.

Because of the economic crisis and the various corporate scandals, the trust in companies decreased, and therefore the world increasingly focuses on the authentic significance of corporate operations. Stakeholders considers a company credible, if it keeps its promises, it works in a transparent manner, and if the company represents authentic leadership of the company's strategy and principles.