Kőröstej Kft. Launching the flavoured versions of Hajdú grill cheese

Hajdú grill cheese products appeared on store shelves in a new packaging in June 2014. In March 2015 the ‘New Flavours Vote’ campaign started in social media: consumers could have their say in what grill cheese flavours they would like to see in shops. As a result of this two delicious new Hajdú grill cheese products were introduced to the market: Mediterranean and Chilli and Garlic. Thanks to the campaign, like-for-like sales increased by two thirds and the products are now available all over the year and not just seasonally in the stores of many retail chains. Kőröstej’s share in the grill cheese market is an outstanding 85 percent.