Addel Webstore purchased by Habostorta Ltd.

Habostorta Ltd. purchased the 100 percent ownership of Addel.hu which had a 170 billion HUF traffic per year. E-commerce is a cost-effective solution on the market.

Using the page launched in 2002 anyone can start a webstore easily. In Peter Weiler, the new owner’s opinion, the economic crisis increased the importance of  the cost-effective e-commerce, which has beneficial effects on consumer prices. Habostorta Ltd. launched Brands.hu in 2008 which was Hungary's first online community of buyers where the membership was 70 percent cheaper than the retail price.”The acquisition of Addel.hu will strengthen this strategy” – Peter Weiler said, who believes in the importance of direct links between customers and providers.