Billa Czechia Focuses On Quick Commerce

This strategic pivot, driven by evolving customer behaviours and market dynamics, will see the company focus future investments on expanding its physical store network and modernising existing branches while phasing out its online shop by 31 January 2026, ESM Magazine reports.

The quick-commerce model has become a cornerstone of Billa’s service offering, allowing it to serve a wider customer base more efficiently, thanks to strategic partnerships with express delivery services.

The company plans to further expand these quick-commerce services nationwide in 2026, through current or new collaborations.

Investment In Stores

Beyond quick commerce, Billa is also making substantial investments in strengthening its national bricks-and-mortar presence.

By the end of 2025, the company will have opened 15 new stores, with 12 already operational, and undertake renovations on 43 existing locations.

The momentum continues into 2026, with plans for another 15 new stores and the renovation of 40 branches, 20 of which will undergo complete modernisation.

Over CZK 2.5 billion (€99 million) has been allocated to these investments for 2025, and nearly CZK 2.8 billion (€111 million) for 2026.

The decision to gradually close the current online shop by 31 January 2026 ensures uninterrupted service for customers during the crucial Christmas and New Year’s Eve periods, facilitating a smooth transition to express delivery partners.

In-Store Experience Enhanced

Billa plans to leverage artificial intelligence (for more accurate demand forecasting and inventory optimisation), implement digital price tags, and introduce self-service cash and cashless checkouts.

This strategic adjustment mirrors a similar shift in Billa’s online services in Austria, where the focus will also be on express delivery through quick-commerce partners and the click-and-collect service.