Guinness is the official beer of the Premier League

The 2024/25 season of the Premier League will start on August 16, and together with that, the official beer of the championship, Guinness, will be introduced. The four-year partnership aims to support and strengthen the football community outside the stands and on the pitch, creating new connections between Guinness consumers and Premier League fans around the world. As the official responsible alcohol consumption partner of the Premier League, Guinness has set itself the goal of promoting responsible alcohol consumption this season, taking advantage of the opportunities provided by the cooperation.

The Premier League is the most watched football league in the world, its matches are broadcast in 189 countries in 900 million homes. Guinness uses its signature marketing presence, creative advertising and multi-continental sports sponsorship experience to create an entertaining and immersive fan experience.