The global marketing industry begins to recover, thanks to the digital area

This year, marketing professionals are becoming more optimistic everywhere all over the world. The budgets will increase, primarily due to the impact of digital investments – the survey of the International Federation of Direct Marketing Associations (IFDMA) and the U.S. CMO Council’s research shows.

The first study of IFDMA, the 2013 Marketing Mix examined the opinions of marketing experts in 13 countries around the world (America, the Asia-Pacific region and Europe), about marketing trends, spending and efficiency measurement.

– The global spending, confidence has started to increase indicating that the recovery has begun. This is typically a period, when the marketing professionals and advertisers have to expand their experiences and the scale of commitment to reach the audience that willing to spend – said Jodie Sangster, President of the IFDMA, who is also the leader of the Australian Association for Data-Driven Marketing and Advertising.