The new investment of GfK to the digital world

GfK gained share in the SirValUse Consulting (The market-leading user experience research advisor) and in nurago (one of the most innovative company of digital brands and media usability) and continues to develop its digital strategy.

On the 4th of May 2010, GfK gained a 40 percent share  SirValUse Consulting and in nurago, investing in the most developed branch of market research. The SirValUse Consulting and nurago have about 120 employees in Hamburg, Hanover, Berlin, Munich, London and Beijing together. In 2009, the two companies' combined sales were around 6.5 million euros.