GfK strengthens its global position in the field of social media

GfK is willing to coordinate its social media analyzes on international level, therefore created the Social Media Intelligence Center.

The key step to the expansion was the acquisition of the Sensemetric Web & Social Media Mining GmbH in June. The Sensemetric with its unique digital platform based on crowdsourcing is able to carry out social media analysis in any country in the world, where social media is a determining factor.