Weight-loss drug users are shopping less at these retailers

A leading 20% of U.S. consumers who have lost weight using GLP-1 weight-loss medications say they now shop less at Target, Chain Store Age reports. Other retailers where these consumers are shopping less frequently since achieving weight loss include Amazon (18%), Old Navy (17%), thrift/resale stores (15%) and American Eagle (9%).

A study of nearly 1,000 U.S. consumers who have lost weight with GLP-1s exclusively released to Chain Store Age by weight loss program provider Levity also reveals that 69% of respondents still purchase their old clothing size because they’re unsure smaller sizes will fit, while 37% still purchase their old clothing size because they’re unsure smaller sizes will fit.

Despite this trend toward continuing to purchase larger clothing sizes, a leading 32% of respondents have spent $100 to $249 on replacing clothing items in their wardrobe since starting GLP-1s, while 24% have $250 to $499 and one-in-five (19%) have spent $500 or more. Only 9% have not spent any money on wardrobe replacements.

Close to four-in-10 (37%) respondents have changed two clothing sizes since starting on GLP-1 medication, while 30% have changed one size and 25% have changed three sizes. Close to one-in-10 (8%) have changed four sizes or more.

Other findings

• 66% of respondents who lost weight on GLP-1s donated their old clothes.
• Activewear (57%) and jeans (55%) are the clothing categories respondents are most likely to have purchased since losing weight.
• More than half (52%) believe most retailers do not offer enough inclusive sizing for bodies in transition.
• Nearly one-in-four (23%) started following influencers closer to their new size for style and fashion tips.
• Nearly one-in-four say they would consider a clothing rental subscription design for people in active weight change.

• For this study, Levity surveyed 959 Americans who have lost weight on GLP-1s.

Their ages ranged from 19–78. Among them, 28% were men, 70% were women, and 2% identified as non-binary. Before starting GLP-1s, respondents reported an average weight of 241 lbs. After GLP-1 use, respondents reported a weight of 199 lbs. See more Levity findings.