Consumers would pay more for safety

More than three-quarters of the consumers would willing to pay a premium for products that are produced according to the strictest safety standards – the research of the TÜV SÜD quality management firm states.

In the survey, 5,000 people were interviewed in China, India, Japan, in the UK and in the U.S.A. 77 percent of the surveyed would willing to pay a 16 percent  premium fee for products that are produced according to the strictest safety standards.
63 percent of the respondents agreed that the safety of products is “very important” for them. In 2007 only 47 percent of them thought it so. (Marketinginfo.hu)