Consumers and professionals also voted to Aranypéntek

The communications and marketing program of Aranyászok won the special prize of the trade marketing profession last year, however, this year, the campign won the Most Successful Promotion in 2012 title. The Aranypéntek (Golden Friday) campaign was made by the Human Telex Reklámügynökség (Human Telex Advertising Agency) in both years.

The Aranypéntek (Golden Friday) campaign connected to the Aranyászok (Golden Ace) brand is starting its third season this year and it is the campaign’s second success at Trade Magazine’s The Year's Most Successful Promotion competition. This year’s title win in the Horeaca caterory is particularly honorific, as in addition to the assession of the professional jury the candidates' popularity was measured by Nielsen. Among other things Nielsen asked their opinions in connection with the mechanism of the film over the advert and the about selling space devices as well, than the summary of the results gave the final order. Human Telex carried out the entire advertising work of the Dreher Sörgyárak Zrt. The creative concept of the Aranyászok campaign was built around the film Üvegtigris (Glass Tiger).