84 percent of the consumers remember the positive verbal advertisements

According to the recent study of trnd, consumers mostly call up positive verbal advertisements experiences in connection with products and services. Thanks to the help of trnd, the large companies in Hungary have the opportunity to use the Word-of-Mouth (WOM) verbal advertisement as a media channel.

The trnd in order to better understand how the Word-of-Mouth (WOM) works in Hungary, carried out a research in its own user database. The research was designed to highlight that what products and services the Hungarian consumers remember the most, what is the weight of positive and negative mouth advertising, and how these informations are spreading.

The most important lessons: 67 percent of the conversations in connection with products and services are happening in real life. The proportion of WOMs generated online is higher in Hungary (31 percent) than in other countries, but their ratio is still far away from the proportion of real-life conversations.