Consumers “eat what tastes good” rather than what's healthy

Purchase frequency per buyer has been declining since 2005, though the crisis has brought about an upswing in the uindulgent snack-business.

 However, healthier snacks have been less affected, and both healthy and indulgent snacks began to see a frequency upswing in last year's second half. Indulgent snacks saw a particularly notable uptick in frequency. Indulgent snacks continue to be a significant opportunity. "People still want to treat themselves," says Wyatt, noting that indulgent snacks still account for three-quarters of the market and that 47% of consumers say they "eat what tastes good" rather than what's healthy.