Digital natives drive shift in consumer behaviour
The Asian market is witnessing a transformation in the retail sector, driven by the rise of digital natives and the adoption of new technology, according to Hugo Texier, Partner Consumer Goods and Retail at Roland Berger, Asia.
Texier noted, “We see a massive shift in consumer behaviour, mainly driven by digital natives who represent about 50% of the consumption in 2023.” This demographic shift is leading to a deeper integration of digital technology, influencing how brands and retailers are rethinking the role of physical stores.
“Shoppers are moving easily from offline to online, which leads brands and retailers to rethink the role of the stores in that customer journey, from a place where we buy products to a place where we experience brands and meet them,” explained Texier.
This evolution reflects a broader trend in Asia, which stands out for its high level of digital adoption and a robust e-commerce growth rate that doubles the global average. “E-commerce has become increasingly content-driven, with the share of content-driven e-commerce expected to reach 1 trillion USD by 2025,” Texier highlighted.
Retail Asia
Related news
Customer experience is the new competitive advantage in e-commerce
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Zalando launches in Portugal and introduces beauty in Spain
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Chinese e-commerce attacks with five-week series of promotions – Singles’ Day has become a global shopping marathon
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
The 2025 Sustainable Future Awards were presented: the most outstanding sustainable companies and leaders of the year were recognized
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Pink trucks and contemporary artists and influencers set hope in motion
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >AgriTech InnoExpo 2025 – where innovation meets nature
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >
