Maintaining consumer confidence is in the focus of GVH’s new strategy

Due to the rapid growth of communication channels and the proliferation of new technologies, companies are able to influence their customers to an unprecedented extent. However, aggressive marketing activity can easily lead to loss of consumer confidence. With the new strategy of the Economic Competition Authority (GVH), it can help companies and users at the same time – was said at the EY Competition Conference.

92 percent of Hungarians are more confident in user-generated contents (such as blogs, influencers) than in traditional advertising. Thanks to the information on the internet, the purchase process has been greatly reduced. Consumers would like to make decisions for up to 5-10 years within hours of selecting a telecom or financial service provider – was highlighted at the event of GVH and EY.