The consumer will tell you : research and conference about the common perspectives of business and technology

Several marketing managers feel their knowledge about Big Data and social media business technologies more insecure, compared to two years ago, while consumers are slowly taking over the control in the company's strategic affairs – IBM’s recent survey carried out among four thousand top managers shows. The issues raised in the survey and how to answer them will be discussed on 5 November at IBM’s Business Connect Conference.

One of the speaker and special guest of the conference will be George Galambos, technology leader of IBM Fellow, the IBM Global Services’ Canada center. The Hungarian-born professional coined more business-related technology solutions and patents, he is also the co-author of the Patterns for e-business, his cognitive interest has a wide scale from Cloud to intelligent urban development. The specialist’s key note presentation on The Age of IT Services can be heard at 2:30 pm in the Müpa (Palace of Arts). The details of the conference can be found at the ibm.hu site.