The consumption is dominated by life style

Research company GfK Hungary and TÁRKI made a new model about the type of consumers. 8 new cathegory were standed.

The study researched the consumption
attitude of 3049 Hungarian between 14-75 years, representing the
whole society. The specialists survey 6 field of the consumption:
quality of living, benefits, food and clothes shopping, culture,
information technology and finance.

Researcher found 8 characteristic
group. Survey showed, the high income don't means high quality of
consumption and reverse.