Finnish Consumers Want More Fair Trade Products

By: trademagazin Date: 2008. 10. 17. 00:00

According to a new survey, nearly half of all consumers in Finland want more Fair Trade products to be offered at outlets.

The survey, conducted by TNS Gallup for
Kesko Food, said that 49% of those surveyed would like to buy more
Fair Trade products, and the main reason for the demand was that
these products support producers and farmers. The survey also said
that consumers are interested in new product groups, and want to see
the introduction of Fair Trade olives, olive oil, cosmetics, and
yoghurts.