SPAR Switzerland campaign with FIFA female umpire

In Switzerland, SPAR is operating an EDLP strategy for a specified range of 300 products in its EUROSPAR and SPAR outlets. It is called '”Our smallest price”.

 Once a month, the company compares the
prices of these products with those of its competitors. The price
comparison is published on SPAR's homepage. The price-reduced items
are marked with a yellow magnifying glass. SPAR Switzerland and FIFA
(Fédération Internationale de Football Association)
umpire Nicole Petignat have joined forces to promote this campaign.