Adidas targets the youth

Adidas targets young people between 12-19 with a new product. The company expects 1 billion euros in revenue from its Neo branded products for 2015.

The Neo fits into the new strategy of Adidas, that aims that until 2015 revenues to increase from the current 11 to 17 billion euros. It is planned, that the fashion business section of Adidas, which already has four brands -Y3, Silver, Originals, Porsche Design – will reach 3.7 billion euros in 2015, which will be one-fifth of the group's total revenue – writes Portfolio.hu.