Adidas targets the youth
Adidas targets young people between 12-19 with a new product. The company expects 1 billion euros in revenue from its Neo branded products for 2015.
The Neo fits into the new strategy of Adidas, that aims that until 2015 revenues to increase from the current 11 to 17 billion euros. It is planned, that the fashion business section of Adidas, which already has four brands -Y3, Silver, Originals, Porsche Design – will reach 3.7 billion euros in 2015, which will be one-fifth of the group's total revenue – writes Portfolio.hu.
Related news
Related news
The Fressnapf group opened a customer service center in Pécs
Fressnapf International Business Services Kft., a subsidiary of the German…
Read more >DHL arrived at the Hungaroring for the Formula 1® weekend with a doubled fleet of trucks powered by biofuel
DHL and Forma-1® are already in Mogyoród, the FORMA-1® HUNGARIAN…
Read more >Lidl became the customers’ favorite store
Once again, thanks to customers, Lidl Hungary received prestigious awards.…
Read more >