Young people shopping not purposeful

By: trademagazin Date: 2008. 03. 21. 00:00

70% of Hungarian consumer don't know too much about consumer protection rights, most of them know almost nothing about indemnity and warrant.

 According to kirakat.hu's and Szonda
Ipsos's research the Hungarian Purposeful Shopping Index is 4.55 (max
is 7.00), wich means, that the Hungarian customer are moderately
purposeful at their shoppings.

The most purposeful are women over 30
years, from high society, informing from internet, living in a city,
the less purposeful shoppers are the young people between 18-29
years.


 

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